Posted 12 October 2012
Wired would like to say a big thanks to all those who took part in the customer feedback survey we ran in the last issue.
We received nearly 600 responses across a range of industries which has given us some incredibly useful information about what matters to you the customer, the service we provide and ultimately how we can be a better supplier to you.
Service
Respondents valued customer service as the best aspect of FS Cables service with 48.79% describing it as ‘excellent’ and 40.48% as ‘good’. 95.16% of respondents described our product range as ‘excellent’ (46.46%) or ‘good’ (48.70%).
Price is an area a few of you told us we need to improve on and 14.51% rate price as ‘excellent’, 27.98% as ‘satisfactory’ and 50.43% ‘good’.
The Electrical Industry
87% of respondents said they were optimistic about the current state of the electrical industry, with 81% confident business will pick up next year.
However, 43% of people admitted they were buying less cable than they were this time last year.
How you see us
We asked respondents ‘what animal would FS Cables be’ to gain an emotional response about how you view us as a company.
Big cats were your most popular answers. The majority of customers working in the defence sector compare us to a cheetah while wholesalers and OEM customers compared us to a lion.
Interestingly the majority of electrical contractors thought we would be an elephant while security installers saw us as dog!